Whether based in a building or online, your business needs a strong, consistent visual identity. This means combining a logo, colours, fonts, and graphic design elements together to create a look and feel your customers will recognize and identify with. In this episode, graphic designer Katie Sinkowski shares her process for creating a high-end brand design, and how a little "therapy" can help a business even discover new things about itself!
It’s a challenge many downtown business associations face: how to get people re-engaged with our once bustling historic epicentre? A battle that Peterborough, Ontario is finding ways to win thanks to their strong social media game. In this episode, we talk with Joel Wiebe of the Peterborough Downtown Business Improvement Area to break down how PTBO is getting mega engagement through social media video.
I never know what to post. I haven’t posted in months. We don't have a dedicated staff member to look after social media. I do Facebook, but not Instagram. I’m WAY TOO SHY to go live…yes, these are the same exact same comments absolutely EVERYONE says about social media. And it's completely understandable from a business perspective: social media is a relatively new marketing avenue, it’s obscure & constantly changing. The awesome news: it's evolving to make it EASIER for your biz to use and reach your audience in ways we've never seen before. Here we have FIVE super easy ideas to uptick your social game (even just a little bit) in the New Year. Heck, make it your resolution, and you're guaranteed NOT TO FAIL!
Social media is ridiculously busy. So, what does it take for a business to actually get noticed online? Adam & Mike break down the keys to a successful social media marketing video, the faults of a crappy one, and the staggering stats from businesses already using a well-crafted marketing video strategy!
Social media and politics can evoke a lot of…nastiness. But harnessing its advantages can leave a MEGA imprint if used like our guest on today’s episode: Amy Martin, newly elected municipal Councillor in Port Dover, ON. A recent campaign of positivity, open conversation and accessibility parlayed her to a landslide victory in her first election. Here, she breaks down her winning social media strategy, and show why positive politics is the platform all candidates should be running on!
A slick business name and memorable slogan is CRUCIAL for leaving an imprint. Coming up with just the right identifier is painstaking...and wicked fun! In this episode we take you through our own business -naming brainstormic volleyball game - incorporating our heritage, fashion sense & outer space. Motley a combo as those may seem, they tell our story.
A film producer and a radio broadcaster walk into a bar. Er…many of them. Mike & Adam - two longtime friends and professionals from different points of the media spectrum - have now joined talents to help small businesses and non profits boost their social media strategy with mega creative social media marketing videos. Now, we have a podcast!