marketing

Create A Business Documentary to Tell Your Story

As marketing shifts more and more from “selling” to “storytelling”, the concept of a business “mini documentary” becomes super effective. Freelance documentary filmmaker and producer Yvonne Drebert joins Mike & Adam to talk about:

-Why a documentary is an effective marketing piece for any sized business

-How technology is making documentary production easier

-Tips to make sure everyone’s happy on a shoot

-Secrets to shooting a high quality documentary on a low budget

-Little elements that make a BIG difference in production value.

-Where a good documentary starts

Yvonne was the writer & producer of A Desert Between Us & Them which both Mike & Adam starred in (Mike is on the cover), and aired on TVO. She’s currently in production for Season 2 of “Striking Balance” on TVO.

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Grow Business By Giving Away Free Photos

Providing a positive experience for customers is a must for every business. Now...imagine if they had the photos to prove it? That's how Fotaflo is helping grow businesses all over the world - providing customers with FREE photos of their experiences to share online, thus adding some serious rocket sauce to a business' referral marketing. Founder Ryan O'Grady joins Adam & Mike outline his system, and how it helped one business grow by 40% in just 3 months! 

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5 Easy Social Media Things to Try in 2019

I never know what to post. I haven’t posted in months. We don't have a dedicated staff member to look after social media. I do Facebook, but not Instagram. I’m WAY TOO SHY to go live…yes, these are the same exact same comments absolutely EVERYONE says about social media. And it's completely understandable from a business perspective: social media is a relatively new marketing avenue, it’s obscure & constantly changing. The awesome news: it's evolving to make it EASIER for your biz to use and reach your audience in ways we've never seen before. Here we have FIVE super easy ideas to uptick your social game (even just a little bit) in the New Year. Heck, make it your resolution, and you're guaranteed NOT TO FAIL!    

Why Video Is Exploding

Social media is ridiculously busy. So, what does it take for a business to actually get noticed online? Adam & Mike break down the keys to a successful social media marketing video, the faults of a crappy one, and the staggering stats from businesses already using a well-crafted marketing video strategy!

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The Power of Positive Politics

Social media and politics can evoke a lot of…nastiness. But harnessing its advantages can leave a MEGA imprint if used like our guest on today’s episode: Amy Martin, newly elected municipal Councillor in Port Dover, ON. A recent campaign of positivity, open conversation and accessibility parlayed her to a landslide victory in her first election. Here, she breaks down her winning social media strategy, and show why positive politics is the platform all candidates should be running on!